Holden Caulfield s The Catcher Of The Rye - 824 Words

The Catcher in the Rye Symbolism Essay J.D Salinger’s Catcher in the Rye, is the story of Holden Caulfield’s loss of faith in society, and in particular adults. Salinger uses a number of symbols to demonstrate Holden’s rebellion against the phony facade of society and his desire to preserve the innocence of children, especially those he loves. Chief among them is Holden’s misinterpretation of Robert Burns’ poem â€Å"Comin thro’ the Rye†, wherein Holden mistakes the original line, â€Å"If a body meet a body†, with â€Å"If a body catch a body†. Holden fantasizes about being the â€Å"Catcher in the Rye† who saves millions of children from metaphorically falling off the edge of a cliff, in other words, losing their innocence and becoming phony adults, . Holden’s fixation with preserving innocence appears to emerge after the death of his brother Allie, three years earlier. For example, when Holden is asked what he likes by his sister Phoebe he re sponds with â€Å"I like Allie† even though Allie is dead. Holden idolizes his younger siblings, Allie and Phoebe, noting that children that still have their innocence and have not been corrupted by adulthood, an example of this is the way Phoebe still puts sentimental value in the pieces of the â€Å"Little Shirley Beans† record, and the way that Allie wrote poems on the inside of his baseball mitt so that â€Å"he’d have something to read when he was in the field and nobody was up at bat.† Holden’s wants to become the Catcher in the Rye (as he understands it).Show MoreRelatedHolden Caulfield s The Catcher Of The Rye1416 Words   |  6 PagesIt is evident that the protagonist, Holden Caulfield suffers from depression due to the death of his younger brother, Allie in The Catcher in the Rye by J.D. Salinger. Due to Allie’s death, Holden’s actions elicit his own views of the world and the â€Å"phonies† around him.   Holden has tunnel-vision to living a simple, happy life and isolates himself from those around him who understand the concept of growing up. Salinger uses a hat, a museum, and a merry-go-round to illuminate Holden’s emotion, theRead MoreHolden Caulfield s The Catcher Of The Rye1213 Words   |  5 Pages The Catcher in the Rye by J.D. Salinger’s protagonist, Holden Caulfield suffers from depression due to the death of his younger brother, Allie. Allie’s premature passing elicits Holden’s cynical views of the world and the â€Å"phonies† around him.   Holden isolates himself from those around him in order to shy away from the complexities of life. Salinger uses a hat, a museum, and a merry-go-round to illuminate Holden’s inner turmoil with people, the notion of adulthood, and growing up. Sigmund Freud’sRead MoreHolden Caulfield s The Catcher s The Rye 1331 Words   |  6 PagesAre 50’s teens able to survive the hurtful but unavoidable transition of becoming a grown up as they struggle with the changes that come along with it? JD. Salinger’s 1951 book, The Catcher in the Rye, shows us how society treated their confused and changing teenagers during their transition into adulthood. The book’s main character Holden Caulfield is being pressured into growing up even though he doesn’t feel ready, to lead an adult life. He is still struggling socially and mourning for his deceasedRead MoreAn Analysis Of Holden Caulfield s The Catcher s The Rye 900 Words   |  4 Pagesstory The Catcher in the Rye the 16-year-old protagonist, Holden Caulfield, experiences a conflict that makes him want to relive his childhood memories. Holden has so much hatred toward the adult world and he thinks adults are very phony and lame. J.D Salinger delves into the mentality of a boy that hates adult intimacy and sexuality. Holden ends up in a mental institution to recover from his problems and to overcome his fear of adulthood. This novel is set in the early 1950s and Holden is from NewRead MoreCharacter Analysis Of Holden Caulfield s The Catcher Of The Rye 1733 Words   |  7 Pagesthe novel The Catcher in the Rye by J.D. Salinger, Holden Caulfield is faced with multiple â€Å"phonies† that divert him from those he really holds affection for. Throughout the novel Holden shows disgust for certain characters but his ability to build relationships of intimacy are most eminent. Through Allie Caulfield, Holden is able to make a more personal connection. Seeing as how he is now dead, Allie is a savior in the eyes’ of Holden when he is in the time of need. Phoebe Caulfield, Holden’s tenRead MoreAn Analysis Of Holden Caulfield s The Catcher s The Rye 1941 Words   |  8 Pagesenough; one cannot appreciate the blissful innocence of childhood until it has passed. The novel, The Catcher in the Rye, explores the complex and often incomprehensible transition to adulthood through the experiences of the protagonist, Holden Caulfield. J.D. Salinger uses Holden’s character to express the challenges teenagers must overcome in order to adapt and succeed in an adult society. Holden outlines the challenges he is experiencing through this time of development by striving to preserve childhoodRead MoreHolden Caulfield s The Catcher Of The Rye1493 Words   |  6 PagesJerome David Salinger’s novel, The Catcher in the Rye, describes Holden Caulfield’s journey to understand the complexities of growing up and his purpose. In the beginning, he is in a mental hospital somewhere near Los Angeles and is writing about this â€Å"madman stuff† to a psychoanalyst. Holden flunked out of Pencey Prep and leaves his dormitory to go on a journey around New York to find his way through post-war New York society. At the same time, he is suffering from depression and is on the vergeRead MoreHolden Caulfield s The Catcher Of The Rye1928 Words   |  8 PagesIn The Catcher in the Rye by J.D. Salinger, Holden Caulfield’s story is seemingly aimless and without any sense of direction. However, Salinger brings the novel into focus in the final chapters by introducing the idea of being the â€Å"Catcher in the Rye† from the poem by Robert Burns. Salinger chose the name â€Å"Catcher in the Rye† for the title of his novel, but why? The answer is that Salinger wanted to emphasize the connection between Holden, the main character, and the cryptic â€Å"Catcher.† Holden confessesRead MoreAnalysis Of Holden Caulfield s The Catcher Rye 1308 Words   |  6 Pagesscratch, while others perish into the rubble. The same can be said for Holden Caulfield, the protagonist of J.D. Salinger’s novel The Catcher in the Rye, a teenager that suffers and wallow in his misery behind the scene’s, yet lives a life of luxury and debauchery for all to witness. Psychoanalytical theory operates as a catalyst in analyzing and understanding Holden Caulfield in the narrative of The Catcher in the Rye. Holden is introduced as a defeatist, juvenile youngster that has just failed outRead MoreHolden s Influence On Holden Caulfield s The Catcher s The Rye 846 Words   |  4 Pagesforces that interact with one another greatly. For example, in The Catcher in the Rye, these two influences affect Holden Caulfield significantly. They have a large impact on how he views the world and other people. Whilst Holden â€Å"served the author’s purpose: to scrutinize the cruelties and banalities† of society, The Catcher in the Rye remains a work that may helps others understand the path to happiness (Coles). A concept Holden had observed from the start of the novel was the materialism and egotism

Harriet Tubman Essay Outline - 911 Words

Edge, 2 Harriet Tubman The Underground Railroad was a secret system of individuals who assisted fugitive slaves in their quest for freedom prior to the Civil War. The term, used between 1830-1860, refers to the swift, â€Å"invisible† way in which the slaves escaped. Usually they hid during the day and moved at night. Coffin says: â€Å"fugitive slaves relied heavily on fellow slaves and free blacks, who rarely betray them.† (Coffin, 2006). The most famous black leader in the movement was Harriet Tubman, a nonliterate runaway slave who became the â€Å"Moses† of her people. Bay Back Books stated: â€Å"Harriet Tubman had been a liberator, a woman who stood up to slave power, and a warrior whose actions spoke louder than words†. Clinton says that her†¦show more content†¦She had a closely knit band, included several men and women and they became an official scouting service for the Department of the South. Their confidence led to the Combahee River in J une of 1862, a military operation that marked a turning point in Tubmans career. Ceinton said â€Å"All of her attacks upon the Confederacy Had been purposefully clandestine. She didn’t remain anonymous with her prominent role in that military operation† The raid up the Combahee River was a twisting waterway approximately 10 miles north of Beaufort where Tubman and her comrades were stationed. They were commenced when the Federal gunboats Harriet A. Weed and John Adams made their way into the river shortly before midnight of June 2nd, 1863. Tubman accompanied 150 African-American troops from the second South Carolina Infantry and their white officers aboard John Adams, the black soldiers were particularly relieved that their lives had been entrusted, not only to Colonel Montgomery, but also to the famed â€Å"Moses†. Meanwhile, a company of the second South Carolina Capitan Carver landed and deployed at Tar Bluff, 2 miles north of Fields Point. Civil War Times s aid he 2 ships steamed upriver to the Nichols Plantation, where Harriet A. Weed anchored. She also guided the boats and men to designated shoreline points where fugitive slaves were hiding out. Once â€Å"all clear† wasShow MoreRelatedHarriet Tubman And The Underground Railroad1097 Words   |  5 Pages liberty or death; if I could not have one, I would have the other.† (Background Essay) Harriet Tubman was born Araminta Ross in 1822 in Dorchester, Maryland. She was born a slave and would be, until she ran away in 1849. After she ran away she did many great deeds, but how do you define greatness. Based off the length of time, risk, and number of people helped, there is a clear outline for greatness. Harriet Tubman had many great achievements throughout her life. She was a spy, a nurse, and a caregiver

Case Study of P1 Free Essays

string(49) " unlimited usage threshold by unlimited as well\." 1. 0 Introduction 1. 1 Company Background Packet One Networks (Malaysia) Sdn. We will write a custom essay sample on Case Study of P1 or any similar topic only for you Order Now Bhd. (P1) was launched on August 18, 2008 as a subsidiary of Green Packet Bhd, which is a leading global developer of Next Generation Mobile Broadband Networking Solutions. P1 is Malaysia’s first and leading WiMAX telecommunications company with the country widest WiMAX network and it represents the first large-scale commercial deployment of Mobile WiMAX in Southeast Asia, as well as the first large-scale deployment of an 802. 16e WiMAX network outside Korea. P1 was one of four companies awarded 2. GHz spectrum licenses by the Malaysian Government to deploy WiMax services throughout Malaysia (www. p1. com. my, 2009). 1. 2 Company’s vision P1 objective is to become the market leader in wireless broadband industry. To achieve that, P1 are now putting their effort on broadening wireless broadband connectivity across the region in order to capture more market. (www. p1. com. my, 2009). 1. 3 WiMAX WiMAX is an abbreviation of Worldwide Interoperability for Microwave Access. It is a standard-based technology enabling delivery of last mile wireless broadband access as an alternative to cable and DSL. WiMAX enables deliverables of bandwidth between two points or between a point to multipoint to customer. The usage of WiMAX requires certain bandwidth of spectrum to be allocated to the service provider, in accordance to the channeling plan approved and published by Malaysian Communications and Multimedia Commission(MCMC) (www. greenpacket. com, 2008). 2. 0 Michael Porter 5 Forces 2. 1 Threat of new entry Telecom industry is one of the industries which have the biggest barrier to enter. Firstly, to enter this industry requires a lot of cash to cover high ixed equipment and innovation cost (Gupta. A, 2008). Secondly, the ownership a telecom license can be one of the biggest barriers to entry, because government may refuse to give license to operator to operate their business (WiMAXian. com, 2009). Thirdly, advertisements to create awareness to public are very costly; it is very hard to draw public attention if there is no enough advertisement since there are so many players in Malaysi a. Moreover, skilled human capitals are required to operate the business (Gupta. A, 2008). Lastly, high exit barriers scared off investors in get into this business, concluding that the threat of new entry is very low. 2. 2 Competitive rivalry As Internet plays a very important role in human’s daily life, most of the people have to in touch with internet every day. So, to attract more subscribers, competitors have to lower down their price and provide more benefits in order to survive since they have invest an enormous capital in this business that with high exit barrier due to its specialize equipment. There are more than 10 internet service providers (ISP) in Malaysia. Normally, new carriers are used to take low price strategy to attract customers, which lead to a price war (wwwen. zte. com. cn, 2010). Besides that, these ISP do their promotion and advertising frequently as everyone in major city can see it every day and everywhere. The fierceness of frequent advertisement had leaded to an advertising war between P1 and Streamyx in 2009 (Risen. J, 2009). Moreover, High customer churn rate shows that any unsatisfaction in term of speed, stability and price will cause customer to switch to other service provider (Gupta. A, 2008). It may conclude that the competitive rivalry in internet industry is highly intensive. 2. 3 Bargaining power of buyer With the increased choices of broadband service in Malaysia, the bargaining power of buyer is rising; this leads into customers seeking low prices but have better services. On the other hand, the switching cost from one to another Internet service provider is relatively low, customers can switch to other service provider easily, and this enhanced the bargaining power of buyer. 2. 4 Bargaining power of supplier P1 need to have sets of specialize hardware and software equipment to run their business. From hardware (Base station, CPE, Antenna, Cooling system and etc) to software (Billing software, Network Monitoring, Test Software), there are enough number of suppliers weaken bargaining power. As a conclusion for the bargaining power of supplier, it is average as P1 have many other options (www. wimax-industry. com, 2009). 2. 5 Threat of substitution High substitution threats from non-traditional telecom industries’ product and services, for example: Cable television verses Satellite television, Internet telephony verses traditional voice calls (Gupta. A, 2008). 3. 0 Segmentation Targeting and Positioning 3. 1 Target Market P1’s target markets are metropolitans who seek for convenience lifestyle. 3. 2 Positioning P1 had positioned WiMAX as a 4G technology that is superior to High Speed Packet Access (HSPA) and 3G technologies, which are the fastest, conveniences, stable wireless broadband network in Malaysia. Thus, P1 had done a â€Å"Potong (Cut) Now† campaign to encourage public to free themselves from hassles, frustration and any other unsatisfying broadband services. (www. p1. com. y, 2009) 4. 0 Marketing Mix 4. 1 Product The core product that P1 provided is internet connection service. There are two supporting products for people to connect to internet provided by P1 which are Wifi-enabled Desktop Modem and Portable Modem WIGGY; it can be diversify into many plans. 4. 1. 1 Wifi-enabled Desktop Modem Wifi-enabled Desktop Modem allows several users to connect to internet at the same time by WLAN technology. There a re 5 standard plans which are categorized into two major plans: Home and Office. (www. p1. com. my, 2010) For Home, it can be divided into 3 plans which are LITE, PLUS and PRO. The â€Å"LITE† plan connection speed is 400kbps and usage threshold are setting at 5GB. The â€Å"Plus† plan provided 1. 2 Mbps connection speed with 20GB usage threshold. The â€Å"PRO† plan provided 2. 4 Mbps connection speed and usage threshold are setting at 40 GB. (www. p1. com. my, 2010) Whereas for Office, are divided into Standard and Premium. The â€Å"Standard† plan provided 1. 2Mbps Internet connection speed and enjoying unlimited usage threshold. The â€Å"Premium† plan provide 2. Mbps internet connection speed and enjoying unlimited usage threshold by unlimited as well. You read "Case Study of P1" in category "Free Case study samples" (www. p1. com. my, 2010) 4. 1. 2 Portable Modem WIGGY Unlike Wifi-enabled Desktop Modem, there are only two major plans for Wiggy which is Wiggy 69 and WIGGY*. Wiggy 69 provide 800kps connection speed, allowing 5GB of usage threshold. Whereas for WIGGY*, provided speed up to 10mbps with usage threshold 10GB (www. p1. com. my, 2010). 4. 2 Price P1 had offered a â€Å"stimulus package† which is RM 49 per month to attract the new broadband users and students. Another competitive package includes WIGGY with RM69 and RM149 per month. In the below, the table shows that the competitive prices between P1 and Streamyx. [pic] Table 1 – P1 W1max [pic] Table 2 – Streamyx Table 1 and table 2 shows the prices of P1 WiMAX and Streamyx according to the prices. From here, it shows that P1 keeping the price to be balance with others competitors, which Streamyx are provide â€Å"Streamyx 2. 0Mbps† package with price RM 188, and P1 are provide the plan â€Å"PRO 2. 4Mbps† with price RM 199. (www. p1. com. my, 2010 and www. Streamy. com, 2010). The prices of all plan set by P1 almost the same with others competitors because P1 believes in an â€Å"honesty policy† in which the subscriber knows upfront which speed and price is worth for them. Thereby, P1 not only keeps the price balance but also increases market share and influences the local market. (www. p1. com. my, 2010) 4. 3 Place States and places had covered by P1 are Kuala Lumpur, Johor Bahru, Kuantan, Selangor, Perak, Pulau Pinang, and Perlis. P1 are planning to roll out its Wimax Services in the state which still haven’t covered by P1 that include Kuala Terengganu, Melaka, Sabah and Sarawak. www. p1. com. my, 2010) P1 recruit resellers to provide registration service in different state and areas that including Perak Ipoh, Pulau Pinang Butterworth, Johor Batu Pahat, Kuala Lumpur Putra Jaya and many other places which covered by P1 WiMAX coverage. (www. p1. com. my, 2010) On the other hand, P1 Green Packet’s headquarter located beside the Federal Highway in KL, it also houses their customer service center to provide reception service for customers come to registration with P1 Modem, require information, make payment, and others. (www. hot-screensaver. om) Lastly, internet also plays as an important part for P1 as play strategy, customers can make registration and bill payments are P1 official website. (www. p1. com. my, 2010) 4. 4 Promotion P1 has paid more attention to brand image promotion, and there are variety of promotions provided by P1 to attract more customers that involved P1 likes to attend different kinds of industrial exhibitions, seminars and summits, and make speeches to promote P1’s brand (wwwen. zte. com. cn, 2010). Besides that, P1 had also promoted their services through advertisement. It features with three conventional forms of media which are television, newspaper, and radio. 4. 5 People Externally, P1 recruit resellers to promote and persuade customer to subscribe P1 Wimax internet connection services. Customer can find P1 WiMAX reseller easily as long as they are under P1 services coverage (www. p1. com. my, 2010). Internally, P1 hire formal receptionist to serve customers at their headquarter-PacketHub reception. Moreover, P1 also hires operators for customer care line to serve call in when customer encounter problems or need advance information. The operation hours of P1 Customer Care Line starting from 8a. m to 11p. m, it also available on public holidays. (www. p1. com. my, 2010) 4. 6 Process P1 payment can make by online bill payment, auto debit, cheque payment and phone-in payment. Online bill payment allows customers to pay online by using Visa/MasterCard, Banks Savings and Current Account. Customer also can use Auto Debit/Auto pay system to do payment, it is an automatically system that will deduct customer bank savings or current account on a fixed schedule. It is for sure that customers can use cheque payment method to pay for their bill; this is the very common way to make payment. Moreover, there is an option for customer to pay by phone-in payment, but only for MBF credit card holder and Visa/Master card holder (www. p1. com. my, 2010). 4. 7 Physical Evidence 4. 7. 1 Official Website P1’s official website is well design; it is eye catching, multifunctional and easy to use. It contains of information, announcement, online speed meter check, online payment, coverage check, online feedback and so on (www. p1. com. my, 2010). 4. 7. 2 Packaging Packaging boxes of P1 W1WAX are made by high quality carton; this is to ensure that it can physically protect the product inside, preventing any damages from unexpected event. Moreover, the packaging itself are well design and nicely labeled, this is to attract and to relay information to customers. A well made design of packaging can be a tool to influence customer’s perception in term of quality of the product, indirectly persuade customer to choose P1 WiMAX internet connection service from other competitors. [pic] Picture 1 Packaging of P1 WiMAX Modem 5. 0 S. W. O. T of P1 wimax Strengths: |Weakness: | |First mover and market leader |Low Coverage | |Strong brand image |Erratic connection, weak connection signal | |Ease of use, affordable 4G technology | | |Partnering with government | | |Support from parent company | | |Opportunity: |Threats: | |Consumer preferences for internet access service |Threaten from Redtone | |Technological advancement |Preference for wired broa dband and free wireless services | |States going wireless |Intense competition | 1. Strengths: 5. 1. First mover and Market leader P1 is Malaysia’s first and leading Wimax telecommunications company with the country’s widest Wimax network. The company gains the first mover advantages. It obtains control of resources that followers may not be able to match. P1 also formed a partnership with Sunway Group and completed deployment of the first phase of the Wireless@Sunway project, providing wireless broadband Internet access to more than 80 percent of home and business users and over 2 million visitors to the group’s flagship township, making Bandar Sunway the first integrated Wi-Fi/WiMAX wireless township in Malaysia. (www. p1. com. my, 2009) 2. Partnering with Government Moreover, P1 was chosen by the local government, the Kuala Lumpur City Hall (DBKL), and regulator, the Malaysian Communications and Multimedia Commission (MCMC), to set up the Wi-Fi/WiMAX (Wi-Fi mesh) Kuala Lumpur Wireless Metropolitan Project (Wireless@KL), deploying over 1,500 hotspots and currently serving more than 130,000 users with free wireless broadband Internet access in Kuala Lumpur. (www. p1. com. my, 2009) It helps to create a strong brand image to P1 Wimax. P1 has established relationships with various local governments and communities to attract more new customers. 3. Ease of use, affordable 4G Technology Besides that, the ease-of-use offered by current modems, with true plug-and-play compatibility for typical users and greater flexibility for more advanced users (such as online gamers and heavy downloaders) to get the connection configuration freedom that they need truly satisfy the customer. P1 Wimax requires no configuration, no software installation (for desktop modems), no additional lines—just plug-and-play operation (www. p1. com. my, 2010). The price of the plan and packages for customer are also affordable. 4. Support from parent company P1 is a subsidiary company of Green Packet, a technology company from Silicon Valley, and gets its technology and designs from Green Packet. With the help of Green Packet, it brings the future to present by offering one? stop cost effective data, voice, video and other value added services for all communication needs. The technology can transfer or sharing between each other. 1. Weakness: 5. 2. 1 Low Coverage P1 W1MAX Wiggy signal coverage still not wide enough, there is only 35% population coverage by the end of 2009. 9As P1 Wimax service is still relatively new and in the process of being fully implemented, coverage is still not optimal especially in East Malaysia. However, P1 has a new marketing strategy out. Instead of planning where to â€Å"P1 W1MAX† enable, they are asking their users to vote for the next â€Å"P1 W1MAX† coverage areas. P1 hoping to reach 45% population coverage by the end of 2010, and 65% population coverage by the end of 2012 in Malaysia. (www. p1. com. my) 5. 2. 2 Erratic connection, weak connection signal The signal of the connection show a little erratic when the user wasn’t exactly in the coverage area. Beside that, depending on the location of the P1 tower, the connection also varied from various parts of the house and performed best when the modem was placed close to the windows. On the other hand, the P1 modem may not work if you are using a work laptop where you do not have permission to install applications. This is because the P1 modem will actually install a little application in your laptop or computer to enable it to connect so you will have to ensure that your computer allows installation of applications. Based on these weaknesses, the P1 Company has created an opportunity to their competition to move in; they still need to do a lot of improvement to increase its performance and quality. 2. Opportunity: 5. 3. Consumer preferences for internet access service Information technology (IT) and advanced communications are playing an increasing role in national productivity growth, the creation of new network-based activities, and improving education and living standards. Frequen cy of Internet activity – â€Å"many times a week† Activity All Dial-up High-speed Email instant messaging 71. 4 68. 5 79. 7 Search engines purchase products 37. 8 29. 5 60. 8 Play games gamble 21. 0 17. 7 30. 8 Share music file or photos 10. 1 6. 19. 5 Banking, trading stocks, or bill payment 9. 8 7. 4 16. 5 Download movies to view on PC 1. 0 0. 9 1. 3 Note. Cells are percent of respondents using the activity â€Å"many times a week. †(Table taken from Telecommunications Research Group, University of Colorado) The table above shows Internet activity for the most extremes responses. The boom of e-business and m-commerce, doing things such as paying bills online and being on the go creates an opportunity for P1 as the trend is to utilize and makes the best of all the time you have. This is due to the increasing preference for full mobility, doing things on the go and online connectivity. [pic] The table above shows that the internet users and broadband internet users had been increase. By the end of June 2008, there were 1. 718mn broadband subscribers in the market, and our estimate of seeing just over 2mn by the end of the year is expected to be achieved, led by demand for wireless broadband. (Malaysia Telecommunications Report, 2009) This trend is expected to continue, particularly given that the country reported the deployment of its first WiMAX services in the third quarter of this year. We are forecasting around 7mn broadband subscribers by 2013, representative of a penetration rate of 24%. The increase of broadband users is also a sign that the market would be ready for P1 Wimax if the service and promotion are implemented successfully. 2. States going wireless Wireless@Penang, is a state government initiative engaging the WiMAX-based P1 wireless Internet service. P1’s part of the project is actually named WiMAX@Penang, a subset of the larger initiative, to deliver broadband Internet connectivity to areas with high numbers of tourists, as well as densely-populated locations, making Penang one of the first cities in the world offering full WiMAX connectivity. (www. p1. com. my, 2009) This provides an opportunities as P1 may take advantages of this need and be the most widely used, known or eve sole provider in the state. This will put them ahead of their competition as well as help to establish credibility and reputation. 3. Technological advancement MIMOS, the premier applied research centre in frontier technologies, today announced that its WiWi Technology Platform – the world’s first hybrid WiFi and WiMAX solution which operates on 2. 3 GHz frequency designed as an alternative for last mile broadband connectivity to accelerate Malaysia’s broadband ecosystem – is ready for nationwide commercialisation. (www. mimos. my, 2009) The new MIMOS WiWi allows for better penetration into the broadband market such as being able to reach rural areas where pulling cables are more costly, time consuming and inefficient option. If P1 is able to build a strong brand image, excellent reputation and services, it will be able to capture the lion’s share of the market. 3. Threats: 5. 4. 1 Threaten from Redtone Redtone, using base stations and CPE equipment from Motorola, has launched the first commercial WiMAX service in East Malaysia. (www. telecoms. com, 2010)The first phase of the WiMAX network covers the Kota Kinabalu business district. With Redtone heavily investing and focusing in East Malaysia, Redtone has managed to establish themselves and build credibility there. This creates an obstacle for P1 whose objectives is to be the leader in the wireless broadband industry. P1 will find it much harder to penetrate that market without heavy investment in promotions and improving their services or Redtone’s service deteriorates. 2. Preference for wired broadband and free wireless services As wireless broadband is still not very advanced, it tends to be either more unstable or does not have extensive coverage. As such, people may not want to pay for wireless broadband when options such as wired internet in the office or home are available. Free Wi-Fi services are also available to cater for the increasing preference for full mobility in many places such as FB outlets such as Starbucks, McDonalds, Secret Recipe, Old Town cafes, Papa Rich and so on. 3. Intense competition P1 Wimax operates in the highly competitive and rapidly evolving technology industry. Rapid changes in the technology have resulted in the frequent introduction of new products with competitive prices, features, and performance characteristics. Some of the competitors of the company include fixed line (TMNet Streamyx), and cellular providers through their HSDPA/HSUPA (Celcom, Digi, Maxis). With telecoms lying new technologies from time to time (towards LTE) and TMNet starting High-speed (using fiber) broadband next year in metro areas of Klang Valley. Moreover, P1 only offers 2 portable Wimax packages, the Wiggy and the Wiggy 69. Each package is placed on two extreme ends, one with a very low speed and the other with a significantly higher but also higher price tag. (www. p1. com. my, 2009) There is currently no package catering to the in between market—those who do not mind paying a bit more and getting a slightly higher speed than that offered by Wiggy69. Aside from that, the competitor offers a much wider range of packages and some even cater to the â€Å"in between† market. This creates a threat to the P1 also. 6. Marketing Objectives and Strategies: 6. 1 Marketing Objectives a) To increase to 20% P1 WiMAX subscriber in one year. b) To increase 30% of P1 WiMAX awareness among the targeted audience in one year. 7. Marketing Strategies: Ansoft Matrix Market Penetration: price, promotion |Product Development: product | |- special price packages |-RD in service stability | |- inducing trial use |-packaging of the product | |Market Development-promotion, place |Diversification-distribution: prod uct | |- Increase service availability in FB outlet |-come out with mobile telecommunication service. |- Increase coverage | | |- Mailing campaign | | 7. 1 Market Penetration: Price †¢ Special price packages-student packages Communicating the benefits to the end-consumer of a product often needs a â€Å"sweetener† to entice the consumer to change their provider or sign up for the first time with a new provider. Adding value and an incentive to purchase to the end-consumer is the main point. The student market for broadband is significant and forms the key demographic of the target market. According to the research that done by P1, the customer â€Å"Top Five Wish List† are: 1. Coverage 2. Embedded devices with attractive bundling and add-on options 3. Higher data cap 4. More affordable portable offerings 5. Direct subscription sign-up online (already addressed by P1 Direct) With student sometimes paying up RM 26. 000 per year on higher tertiary education fees, a mobile internet service that is fast, reliable, portable and most of all, affordable is most attractive. As an incentive for students to sign up to P1 Wimax, an exclusive package deal for â€Å"student only† would include 12-month short-term contract, an improved download speed of up to 10mps, the last month of the 12 month contract would be free-of-charge, premium on offers which include pendrives, mouse pad all bearing the P1 Wimax logo and so on. The design of shorter term contract would be more appealing to students as many students live in a dynamic environment and value their freedom of choice. By making the 12-month contract more attractive the student’s interest will be garnered. Besides that, P1 also can conduct an on campus advertising. On campus advertising is a marketing and media services company specializing in targeting college students on campuses. The concept of advertise in campus is less expensive and can attract more student in the package which are only deal with student. Additionally, the campus media such like campus radio station and website can get the ads get played in order to increase its brand awareness. †¢ Inducing trial use The consumers could be influential in inducing trial use of a new product or service. Companies now allow clients and potential customers to try products and services on a trial basis before purchasing or signing up. By offering a trial offers, it acts as an incentive for prospective consumers, potentially influencing their decision to sign a contract with the company and encourage users of another brand to switch. This method is used in order to demonstrate and promote the stability and speed of P1Wimax. Once the users get a feel of the Wimax technology P1 provides, they will be more easily convinced to make a purchase if they are able to experience a product or service first hand as they will make the judgement on their own. 7. 2 Market Development: promotion, place †¢ Increase Services availability in FB outlets FB outlets such as Starbucks and Old Town are selected as it is not only a hang out place but a place where those who wish to surf the net can do so in comfort as food and beverages are served there. It is more convenient than using the cyber cafe and it is also provides a change of atmosphere from surfing the net at home the office or in an educational institution. The FB franchises are chosen as many people patronize the outlets not only for the food and drinks served but also for the ambience, WiFi services and price. Furthermore, the distribution of these outlets is wide and easily to find. Thus the name and device will always be easily seen, building awareness, reminding the public and creating interest in the Wiggy portable USB modem service. †¢ Increase Coverage In order to increase distribution and availability, P1 could establish relationships with various state governments and communities. Because of the successful partnering with Penang government, the company now can engage the WIMAX-based P1 wireless internet service with other state government. This partnership project not only can increase the brand awareness, but also boost economic capabilities and social education opportunities so that the state can leapfrog the development and growth of Information and Communication Technology (ICT) as a whole. †¢ Mailing Campaign It’s important to promote the brand awareness and reputation. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords among the most popular. In this digital age, it’s easy for web and graphic designers to overlook one of the most effective and fun forms of promotion: the mail campaign. Direct marketing provides with a way to conduct a test of this market relatively quickly, at a reasonable cost, and with convincing certitude. Direct mail can happen fast. With a modest campaign to a known target audience, P1 can acquire a mailing list; develop mailing materials (including direct-mail letter, flier, reply card and so on), launch a mailing and start to receive results in just a few months. This is faster than the typical advertising campaign–and a lot faster than waiting for the phone to ring. Additionally, P1 can test different appeals, called â€Å"offers† in the trade, to reveal the most potent message through direct mail. By making a different offer to randomly different portions of mailing list, P1 can see which offer pulls best. Go with the best puller until find a better draw. As P1 try different offers and different letters, they will find one does better than another. Use the better one, and then try to beat that in the next mailing. Eventually, P1 could get better and better response rates. The mailing campaigns are potent to generate immediate response for advertisers and are also easy to track performance of campaigns. Moreover, P1 can take entrepreneurial achievements far beyond their competitors if they use this campaign correctly. 7. 3 Product Development: product †¢ RD in service stability Stability is one of the stimuli that create customer retention in telecommunication industry, and it can be one of the most attractive unique selling point attracts more potential customer to subscribe P1 WiMAX internet services. So, RD on current P1 WiMAX and come out with a more stable service rather than just emphasizing on speed improvement can draw numerous of potential customer from other competitors. More stability, in customer’s mind, means more reliability. †¢ Packaging of the product The modem of P1 is a little big compare to other competitors, it maybe not convenience for whom which are bring along and travel around. In order to attract more customers, the design and the package of the modem should be more stylish and portable. For example, with the environment now furnished with modern, a broadband also can be designed as a necklace which is easy to take and keep. Moreover, it also can be a decoration for girls. 7. 4 Diversification-distribution: product †¢ Come out with mobile telecommunication service P1 can diversify their service into mobile telecommunication service. This is a new, challenging and profitability market for P1 to diversify into it. Although P1 have to bear a high risk for press ahead towards mobile telecommunication service industry since there are already three major players which is Celcom, Maxis and Digi had dominated most of the market shares. However, as every person has to had one mobile phone in this 21th century, mobile telecommunication service is an enormous, long lasting and highly profitability industry to target. In order to penetrate this new market segment, P1 could establish a partnership with Sony Ericsson. Sony Ericsson Mobile Communications is chosen because it’s a global provider of mobile multimedia devices. It is famous and well known. A good relationship with right company can become an essential pull factor for P1 development. 8. 0 Target market and Positioning 8. 1 Target market These new implementation plans targets people who live in urban areas. Whereas Mobile telecommunication service are targeting students who are currently using P1 services 8. 2 Positioning As to coordinate with the new implementation plans P1 should position themselves as an affordable, reliable, and fastest wireless broadband network. For mobile telecommunication service, P1 should position themselves as affordable, reliable and emphasis on joyfulness to communicate with friends and families. ———————– Threat of New Entry: 1. Require enormous capital to enter 2. Telecom License 3. High advertising cost 4. (ORflouCi@A · A – ? L M T V W l 2 K L cI µÃ‚ ­Ã‚ ¦Y ¦?  ¦Y ¦Ã¢â‚¬ËœÃ‚ ¦S‚~‚u‚Sn‚~‚e‚n ¦Ã¢â‚¬Ëœ]‘V‚ hCk9hoâ€Å"hCk9ho|w5? hCk9hy^A0J hCk9hy^AhCk9hyWe0Jh? sjh? sU[pic] hCk9hyWe hCk9huo% hCk9h? a hCk9h? hCk9hshCk9hy^A5? 0hCk9hOyk5? B*[pic]CJOJQJaJmHphsH0Skill human resources capital 5. High exit barrier Competitive rivalry: 1. More than 10 ISP 2. New carriers lead to price war 3. Advertising war 4. High customer churn rate Supplier Power: 1. Moderate number of suppliers 2. Able to change Buyer Power: 1. Many Suppliers 2. Seeking for lowest prices but have better services 3. Low switching cost Threat of substitution: 1. High substitution threats from non-traditional telecom industries’ product and services. How to cite Case Study of P1, Free Case study samples

Relative Contribution of Incentives †Free Samples to Students

Question: Discuss about the Relative Contribution of Incentives. Answer: Introduction: In this project we are using Waterfall methodology that can be viewed with the help of the actual challenges under client development. There are some observations on Waterfall methodology: To start with, the accommodation deliverables in the difficulties are "huge" assignments. An abnormal state objective is not separated into littler bits of sensible work. Consequently, there is no compelling reason to join singular entries of the group. Waterfall likewise takes after the waterfall where each period of the product improvement handle takes after sequentially. The approach has a couple points of interest. The challenges have curated a huge pool of proficient and savvy swarm individuals (who can finish the huge errands in a brief length). The waterfall demonstrates suggests that the documentation at each stage is exact and expound. Waterfall additionally underpins the re-utilization of segments implicit prior activities. The technique demonstrates a couple of issues too. The part of Task Management (where an abnormal state objective is separated into granular assignments) is not effectively sought after. This, we accept, is a critical lack as the genuine estimation of the group must be utilized as the interest enhances and expansive support can be advanced through straightforward undertakings that can be handled by practically anybody. The waterfall show utilized by Waterfall needs an intricate arrangement of documentation which can bring about noteworthy measure of exertion. (Riedl, 2016) The major challenge for the methodology is to solve the issue related to Task Management. Here, the methodology of CrowdBuild begins with the project analysis and requirement elicitation. In the analysis phase methodology does not depend on the particular process so whatever is the existing process can be used and followed. Then, in design phase the primary step is the creation of the WBS that is needed for the project. Work Breakdown Structure (WBS) is the hierarchical decomposition of the deliverables oriented tasks that are done in project. In Crowdsourcing, we used methodology and the design as HCA (Hierarchical Component Architecture). CrowdBuild methodology will bring together all the numerous existing practices of the software engineering, giving the framework for breaking the application for complex business into the tasks for atomic programming. Each of the task get finished within short span of time is independent largely and each task response gets tested automatically and integrated the form for overall application. (Wu, 2013) Here, we are using CrowdBuild methodology with the use of the SDLC (Software development life cycle) where in project the Build phase done with the help of labor of Crowdsourced. This has numerous potential advantages over the methodologies that are present consists of: Software with higher quality because of the competitive and creativity of nature for the crowd members. Cost will be less because of the right talent access. Parallel execution because of faster and higher time-to-market and capability for scaling-up quickly the team. This methodology follows: Once the code of the crowd submitted, verification done automatically with the help of the test cases. Tasks was build for implemented the crowd components HCA components specified for consisting the interfaces of the Contract, the textual description and the test cases. They also leveraged some of the interfaces and that are Test Driven Development, Dependency Injection and Design concept interface. The interfaces permit for assembly and compilation even with execution subset. Concept of the test cases implementation and code integration for Continuous delivery got automated. While conducting the tests, three cases are suggested. Primary one is the cases for Unit test which uses the HCA single component. For instance, in the regular web engineering of a 'Controller Service DAO' outline, the Controller part expects certain usefulness from its Service segment. The Unit test instances of the Controller part is composed by including a Mock Object copying the Service segment usefulness. Along these lines, when a group part presents an execution for the Controller segment, it can be tried despite the fact that the usage of the Service segment is absent. (Klaas, 2014) The second test case is the Hidden test case. Mock objects and Unit tests are same to Hidden tests. The experiment showed framework for the task management as the methodology that is feasible for breaking the application of software into responses integrate, automatically validate and tasks that are atomic programming. The third test case type is the Integration tests. The test cases that are Integration phase implemented the execution of the actual objects. Tests will get run when the execution of the components that are dependent are finished. Finally, the textual description contract functionality contains and expected the component. The description of textual function serves as the large aspects having required functionality for components. Test cases and interfaces supported by the languages of the common programming like corresponding framework of testing ( NUnit and Junit), C# and Java. Implementation plan With implementation of the tasks posted and created on the platform of Crowdsourcing. Mainly, each component HCA leaf is having individual task, thus, the task comprise various components that are based on work type and amount included. The execution of the application of software gets highly parallel at juncture. Crowd executes incrementally the code that is submitted, executed the hidden tests and unit tests. On the off chance that there are numerous entries for same part, the better arrangement can be gotten by testing every execution against the arrangement of experiments. At long last, the errand can be fittingly shut with the installment finished. The Interface detail permits combination of the code put together by the group with whatever is left of the venture. The reconciliation can be robotized through the idea of Deliver Continuous. Utilizing our approach we have assembled a web application utilizing Crowdsourcing. Our examination demonstrated the assignment administration system as a doable strategy to break a product application into nuclear programming errands and consequently approve and coordinate the reactions. The trial likewise produced perceptions on the appropriateness of the group contracting model versus the group rivalry display for programming improvement. There are some tasks that are generally conducted by software enterprise or members or people contracted by enterprise. In Crowdsourcing of the software development, all tasks get assigned in normal public. (Stol, 2014) Crowdsourcing programming advancement may take after various programming building procedures utilizing diverse process models, strategies, and apparatuses. It additionally has particular Crowdsourcing forms including special exercises, for example, offering errands, designating specialists, assessing quality, and incorporating programming. To bolster outsourcing process and encourage group coordinated effort, a stage is typically worked to give fundamental assets and administrations. For instance, Waterfall takes after the customary programming improvement handle with rivalry rules implanted, and AppStori permit adaptable procedures and pack might be included in all parts of programming advancement containing evaluation, testing, coding, design, concepts of project and funding. This review makes a generous commitment to the hypothetical information on Crowdsourcing by inspecting the utilization of Crowdsourcing as the approach of innovation and business in the industry of non-buyer merchandise, for example, railroad producing. The examination additionally adds to the hypothetical information by analyzing and describing Crowdsource of three BT's activities that present cases of effective usage of Crowdsourcing, containing external and internal Crowdsourcing, collaborative elements, problem solving and creative. The review looks at the genuine effect of Crowdsourcing on the innovative strategies and the business of organizations procedures as far as key establishments, forms, and the benefits of advancement and business. References Riedl, C.; Woolley, A. (2016), "Teams vs. Crowds: A Field Test of the Relative Contribution of Incentives, Member Ability, and Collaboration to Crowd-Based Problem Solving Performance".Academy of Management Discoveries Wu, W.; Tsai W. T.; Wei L. (2013), "An Evaluation Framework for Software Crowdsourcing",Frontier on Computer Science Klaas J.; Fitzgerald, B. (2014),Twos Company, Threes a Crowd: A Case Study of Crowdsourcing Software Development, 36th International Conference on Software Engineering. ACM. pp.187198. Stol, K. J.; Fitzgerald, B. (2014), "Researching crowdsourcing software development: Perspectives and concerns",Proceedings of the 1st International Workshop on CrowdSourcingin Software Engineering - CSI-SE 2014, p.7